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parameter in /var/web/site/public_html/wp-content/plugins/thrive-quiz-builder/includes/class-tqb-db.php on line 680 Deprecated: Optional parameter $quiz_id declared before required parameter $social_share_badge_searched_url is implicitly treated as a required parameter in /var/web/site/public_html/wp-content/plugins/thrive-quiz-builder/includes/managers/class-tqb-page-manager.php on line 304 Deprecated: Optional parameter $test_items declared before required parameter $test is implicitly treated as a required parameter in /var/web/site/public_html/wp-content/plugins/thrive-quiz-builder/includes/managers/class-tqb-test-manager.php on line 117 Deprecated: Optional parameter $identifier declared before required parameter $css is implicitly treated as a required parameter in /var/web/site/public_html/wp-content/plugins/thrive-visual-editor/landing-page/inc/class-tcb-landing-page.php on line 400 Deprecated: Optional parameter $for_element declared before required parameter $css is implicitly treated as a required parameter in /var/web/site/public_html/wp-content/plugins/thrive-visual-editor/landing-page/inc/class-tcb-landing-page.php on line 400 Deprecated: Optional parameter $name declared before required parameter $css is implicitly treated as a required parameter in /var/web/site/public_html/wp-content/plugins/thrive-visual-editor/landing-page/inc/class-tcb-landing-page.php on line 400 Warning: define(): Argument #3 ($case_insensitive) is ignored since declaration of case-insensitive constants is no longer supported in /var/web/site/public_html/wp-content/plugins/comments-plus/comments-plus.php on line 70 Deprecated: Return type of WidVis_Plugin::offsetExists($offset) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/web/site/public_html/wp-content/plugins/widget-visibility/src/WidVis/Plugin.php on line 14 Deprecated: Return type of WidVis_Plugin::offsetGet($offset) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/web/site/public_html/wp-content/plugins/widget-visibility/src/WidVis/Plugin.php on line 22 Deprecated: Return type of WidVis_Plugin::offsetSet($offset, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/web/site/public_html/wp-content/plugins/widget-visibility/src/WidVis/Plugin.php on line 10 Deprecated: Return type of WidVis_Plugin::offsetUnset($offset) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/web/site/public_html/wp-content/plugins/widget-visibility/src/WidVis/Plugin.php on line 18 Deprecated: Optional parameter $depth declared before required parameter $output is implicitly treated as a required parameter in /var/web/site/public_html/wp-content/plugins/bb-plugin/modules/menu/menu.php on line 470 Deprecated: Optional parameter $search_by declared before required parameter $endpoint is implicitly treated as a required parameter in /var/web/site/public_html/wp-content/plugins/thrive-leads/thrive-dashboard/inc/auto-responder/lib/vendor/SendOwl.php on line 177 How to Grow Your Business In 2 Weeks or Less – Christopher Page: Website & Marketing Strategist

How to Grow Your Business In 2 Weeks or Less

Growing a local, brick and mortar business may seem like an endless to-do list and at the end of it, you’re left scratching your head thinking “did any of that even work?”

Business owners are getting verifiable cases of “shiny-object syndrome” (a common occurrence among entrepreneurs-it’s not your fault!). You hear that you need to be on social media, but don’t really have a strategic plan to help you actually grow your business. Don’t fall for that! Before starting any new marketing tactic, you need to make sure it falls in line with your overall marketing strategy.

Your overall marketing strategy should have short, medium, and long term strategies in place to help you grow your business. If you can’t understand how a new strategy or tactic falls in line with any of your short, medium, or long term marketing activities, don’t jump into it!

Okay, that sounds nice, but what can I actually do right now to take my business to the next level? Well, let’s focus on the most impactful short term strategy today so you can get some quick wins.

What’s The Secret Sauce to Grow Your Business in 2 Weeks or Less?

Facebook advertising done right. 

I’ve seen many businesses not understand how to use the Facebook platform and are missing out on new clients and revenue. With the Facebook platform, your organic audience reach (meaning your current followers who have liked/followed your page) is very low so people don’t get overwhelmed each time they login to Facebook-they only get a summary. If you post once a day, maybe 20-25% of your audience will see it. This means if you really want to get a message to your audience and especially to grow your business, you need to use Facebook advertising.

Facebook advertising is one of the best ways to reach your ideal consumer because 1 in 4 people in the world are on Facebook and over 70% of the US population use it! Chances are, your ideal customer is hanging out on Facebook. These are powerful statistics showing how much potential Facebook has to help you grow your business!

Okay, How Do I Use Facebook to Grow My Business?

I’m glad you asked! One of the best ways to use Facebook is their advertising platform to put your company in front of ideal customers. I’d recommend using an irresistible offer they can’t refuse, for a few reasons:

  1. It catches their attention. In a newsfeed of funny cat videos, and Uncle Steve’s pranks on Aunt Martha, you need something to REALLY catch their attention.
  2. It provides a compelling reason for them to give you a chance, over other similar companies.

The local business landscape is about loyalty. If you can WOW your ideal customer with their first experience, you can win them for life.

What Does An Irresistible Offer Look Like?

Great question-let’s use an example and support a local company in the meantime!

This is a previous offer from Spa At La Bella posted on their Facebook page, but only had 15 likes. $25 free when spending $100 is a pretty great offer that would be hard to pass up, but their reach was limited. They put a lot of time and effort into making this promotion in their system, telling their staff about it, and creating this promotional material, but missed out on reaching more people and growing their business because it wasn’t advertised to more people.

**If you’re local-I’d highly recommend checking out Spa at La Bella! They have a wonderful staff and beautiful atmosphere. My wife and I have been going there for years.

How to Maximize Your Facebook Advertising

Using the same example, this offer could have been put on Facebook AND required people to enter in their name, email, and phone number in order to claim it. This helps maximize your effort of building an offer into not only compelling people to want to visit, but also capturing ideal clients’ contact information! You can do this with something as simple as promoting the offer on the Facebook advertising platform and using Facebook’s lead form feature to capture your prospect’s contact information. If you structure the Facebook campaign the right way and have enough money to put into an advertising budget, you can easily start seeing 1-3 new customers per day.

What’s stopping you from growing your business right now?

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